Average order value
75
Use a consistent net or gross revenue definitionHow this calculator helps
Measure the average revenue represented by one completed order and model a realistic target. Use net order revenue consistently so refunds, taxes and shipping do not distort comparisons.
How to use it
- 1
Choose the revenue definition and reporting period.
- 2
Enter revenue and completed order count.
- 3
Add an achievable target AOV.
- 4
Evaluate whether the increase also improves contribution profit.
Formula and methodology
AOV = order revenue ÷ completed orders. Projected revenue = order count × target AOV.
The calculator applies the displayed arithmetic to the values entered on this device. It does not silently load a local tax rate, currency conversion or commercial assumption.
Worked calculation example
Revenue of 45,000 from 600 completed orders produces an AOV of 75. Raising AOV to 82 at the same order volume would produce 49,200.
Define order revenue consistently
AOV comparisons require the same revenue basis. Decide how discounts, returns, tax, duties and shipping income are treated. Net merchandise revenue often provides a clearer commercial view, but the appropriate definition depends on the report.
Use completed valid orders and exclude test, cancelled or duplicate transactions. If refunds occur later, update mature periods or report gross and returns-adjusted AOV separately.
A higher AOV is not automatically better
Bundles, thresholds and upsells can increase order value while also increasing discount, product, fulfillment and return costs. Measure contribution per order alongside AOV. A smaller profitable basket may be healthier than a larger discounted basket.
Watch conversion rate when changing minimums or offers. Raising free-shipping thresholds can increase baskets but may cause some customers to abandon checkout. Evaluate total contribution, not the AOV headline alone.
Segment the average
A single store-wide AOV can hide meaningful differences across new and returning customers, countries, devices and product categories. Segment only where the difference can guide a decision and maintain adequate order volume.
Use the projected revenue scenario as a planning estimate rather than a forecast. Order count may change when the offer changes, so test AOV initiatives and measure conversion, margin and refunds together.
How to interpret your result
Calculate average order value from revenue and completed orders, then estimate the revenue effect of a higher AOV target. Read the main result together with the supporting values rather than treating one number as a guarantee. The disclosed method is: AOV = order revenue ÷ completed orders. Projected revenue = order count × target AOV.
Input guide
Choose the revenue definition and reporting period.
Enter revenue and completed order count.
Add an achievable target AOV.
Scenario comparison
| Scenario | What it demonstrates |
|---|---|
| Worked baseline | Revenue of 45,000 from 600 completed orders produces an AOV of 75. Raising AOV to 82 at the same order volume would produce 49,200. |
| Revenue basis check | Decide whether revenue excludes tax, shipping, discounts, cancellations and refunds. |
| Order mix stress test | AOV can rise because customer mix changed rather than because a tactic worked. |
Common mistakes to avoid
- Ignoring revenue basis: Decide whether revenue excludes tax, shipping, discounts, cancellations and refunds.
- Overlooking order mix: AOV can rise because customer mix changed rather than because a tactic worked.
- Failing to test profit: Bundles that raise AOV may reduce margin through discounts or fulfillment cost.
Repeat the calculation with verified measurements and check any decision-specific rule with the responsible provider or professional.
What can affect the result?
Revenue basis
Decide whether revenue excludes tax, shipping, discounts, cancellations and refunds.
Order mix
AOV can rise because customer mix changed rather than because a tactic worked.
Profit
Bundles that raise AOV may reduce margin through discounts or fulfillment cost.
Privacy and browser processing
Your figures are processed inside this browser. SolvePilot does not receive or save the entered revenue, advertising, customer, inventory or shipping information. Close or refresh the page to clear the working session, and protect any exported or manually copied business figures appropriately.
Accuracy and verification
Use figures from matching periods, currencies and reporting definitions. Reconcile important results with store orders, advertising reports, payment settlements and accounting records. A mathematically correct ratio can still mislead when attribution, returns, tax or cost scope is inconsistent.
Limits of this estimate
AOV is an average, not a customer-level distribution. It does not measure order profitability, purchase frequency or whether a higher target is achievable.
Sources and review information
Frequently asked questions
Is the average order value free?＋
Yes. It is free, requires no account and calculates locally in your browser.
Can I use any currency?＋
Yes. Keep all monetary inputs in the same currency. The arithmetic works with dollars, euros, pounds and other currencies without conversion.
Does SolvePilot store my store or advertising figures?＋
No. Values are processed on your device and are not submitted to a SolvePilot server.
Is this connected to my advertising or store account?＋
No. It does not access live platform data. Enter figures from the same reporting period and attribution basis.
How should I verify the result?＋
Reconcile it with your advertising, store, payment and accounting reports. Pay particular attention to revenue basis, order mix, profit.