Your result
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Enter your values, then click Calculate result.How this calculator helps
Find the advertising efficiency floor created by your actual order economics. The calculation adjusts revenue for expected returns before subtracting variable costs, giving a more cautious threshold than price-minus-product-cost alone.
How to use it
- 1
Use a representative average order value.
- 2
Enter product cost plus average fulfillment and payment expense.
- 3
Add a mature return or refund percentage.
- 4
Compare current ROAS with both break-even and a higher profit target.
Formula and methodology
Contribution per order = order value × (1 − return rate) − product cost − shipping and fees. Break-even ROAS = order value × (1 − return rate) ÷ contribution per order.
The calculator applies the displayed arithmetic to the values entered on this device. It does not silently load a local tax rate, currency conversion or commercial assumption.
Worked calculation example
An order value of 100 with 40 product cost, 10 shipping and fees and 5% expected returns leaves 45 contribution. Break-even ROAS is about 2.11×.
How to interpret your result
Calculate the minimum ROAS required to cover product cost, shipping, payment fees and expected returns before advertising profit begins. Read the main result together with the supporting values rather than treating one number as a guarantee. The disclosed method is: Contribution per order = order value × (1 − return rate) − product cost − shipping and fees. Break-even ROAS = order value × (1 − return rate) ÷ contribution per order.
Input guide
Use a representative average order value.
Enter product cost plus average fulfillment and payment expense.
Add a mature return or refund percentage.
Scenario comparison
| Scenario | What it demonstrates |
|---|---|
| Worked baseline | An order value of 100 with 40 product cost, 10 shipping and fees and 5% expected returns leaves 45 contribution. Break-even ROAS is about 2.11×. |
| Complete variable costs check | Packaging, pick-and-pack, transaction fees and shipping support belong in the threshold when they vary per order. |
| Returns stress test | Use a mature cohort because recent orders may not have completed the return window. |
Common mistakes to avoid
- Ignoring complete variable costs: Packaging, pick-and-pack, transaction fees and shipping support belong in the threshold when they vary per order.
- Overlooking returns: Use a mature cohort because recent orders may not have completed the return window.
- Failing to test profit target: Break-even is the floor, not a healthy target that funds overhead and growth.
Repeat the calculation with verified measurements and check any decision-specific rule with the responsible provider or professional.
Understanding the displayed figures
The main result answers the page’s primary question, while the supporting figures reveal how that answer was formed. Read the labels carefully before comparing alternatives. A percentage can describe a rate, a share of income, a fee or a change over time; those meanings are not interchangeable. Monetary fields are deliberately currency-neutral, so use one currency throughout the calculation and convert external figures before entering them.
Dates, balances and rates should come from the same measurement period. When an annual rate is combined with monthly payments, the calculator converts the rate to the relevant periodic basis described in the methodology. Displayed values are rounded for readability, but calculations retain additional precision. Small differences from a provider statement can result from daily accrual, transaction timing or the provider’s rounding convention.
Planning with multiple scenarios
Start with values that best describe the current situation and keep that result as the baseline. Next, change only one uncertain input—such as a rate, payment, fee, return or time period—and calculate again. This makes the source of the difference visible. A cautious scenario is generally more informative than increasing several favourable assumptions at once.
Do not interpret a favourable estimate as approval, eligibility or a forecast. The calculator cannot know future market conditions, personal risk tolerance, contractual exceptions or rules that apply in a particular jurisdiction. When comparing products, use equivalent periods and include charges that are collected outside the headline rate.
What can affect the result?
Complete variable costs
Packaging, pick-and-pack, transaction fees and shipping support belong in the threshold when they vary per order.
Returns
Use a mature cohort because recent orders may not have completed the return window.
Profit target
Break-even is the floor, not a healthy target that funds overhead and growth.
Privacy and browser processing
Values entered on this page are processed in the current browser session. SolvePilot does not require an account and does not receive the values entered into the calculator. Refreshing or closing the page clears the working values unless the browser itself restores a previous session. Avoid entering identifying or account information because the calculation needs summary values only.
Accuracy and verification
Accuracy depends first on input quality. Confirm definitions, scales, dates and source information before entering a value. Keep an independent record of any result used for planning because this page does not create an official statement or retain a calculation history.
Limits of this estimate
The result assumes average economics and immediate recognition. It does not model fixed overhead, tax, cash timing, repeat purchases, product mix or channel attribution errors.
Sources and review information
Frequently asked questions
Is the break-even roas free?＋
Yes. It is free, requires no account and calculates locally in your browser.
Can I use any currency?＋
Yes. Keep all monetary inputs in the same currency. The arithmetic works with dollars, euros, pounds and other currencies without conversion.
Does SolvePilot store my store or advertising figures?＋
No. Values are processed on your device and are not submitted to a SolvePilot server.
Is this connected to my advertising or store account?＋
No. It does not access live platform data. Enter figures from the same reporting period and attribution basis.
How should I verify the result?＋
Reconcile it with your advertising, store, payment and accounting reports. Pay particular attention to complete variable costs, returns, profit target.